Business English for Special Purposes

Participation Requirements: prior school knowledge; current functional requirement

Duration: 3 days

Number of Participants: 3 +

 

Workshop 1: The Purchasing Department

Contents: discussing quotations, prices, delivery dates, terms and conditions; dealing with problems; basic negotiation skills; finalising agreements in writing.

 

Workshop 2: Finance and Controlling

Contents: understanding and preparing financial reports; balance sheets and profit and loss accounts; discussing business results, targets and strategies.

 

Workshop 3: Managing International Projects

Contents: building multi-national teams; chairing international meetings; planning and making arrangements; monitoring and reporting on progress.

 

Workshop 4: International Presentation Skills

Contents: structuring your presentation for international audiences; bullet points and visuals; focus and rhetoric for interesting and persuasive presentations.

 

Workshop 5: Efficient Business Writing

Contents: making and keeping contact via e-mail; writing reports for international readers.

 

Workshop 6: English for Engineers

Contents: contact and small talk skills around business meetings; describing and discussing technical objects and processes in a non-technical way; how to use technical jargon effectively.

 

Workshop 7 + 8:

7: Insurance Company Information

Contents: who we are and what we do; ownership, structure, business model, culture; types of insurances; our products.

8: Presenting an Insurance Product

Contents: USP; features and benefits; handling questions.

 

Workshop 9 + 10: Sales and Marketing

9: Products and Target Groups

Contents: briefing agencies; discussing target groups and marketing strategies; brochures.

10: Sales Talk

Contents: presenting products and services; negotiating and closing deals.