Business English for Special Purposes
Participation Requirements: prior school knowledge; current functional requirement
Duration: 3 days
Number of Participants: 3 +
Workshop 1: The Purchasing Department
Contents: discussing quotations, prices, delivery dates, terms and conditions; dealing with problems; basic negotiation skills; finalising agreements in writing.
Workshop 2: Finance and Controlling
Contents: understanding and preparing financial reports; balance sheets and profit and loss accounts; discussing business results, targets and strategies.
Workshop 3: Managing International Projects
Contents: building multi-national teams; chairing international meetings; planning and making arrangements; monitoring and reporting on progress.
Workshop 4: International Presentation Skills
Contents: structuring your presentation for international audiences; bullet points and visuals; focus and rhetoric for interesting and persuasive presentations.
Workshop 5: Efficient Business Writing
Contents: making and keeping contact via e-mail; writing reports for international readers.
Workshop 6: English for Engineers
Contents: contact and small talk skills around business meetings; describing and discussing technical objects and processes in a non-technical way; how to use technical jargon effectively.
Workshop 7 + 8:
7: Insurance Company Information
Contents: who we are and what we do; ownership, structure, business model, culture; types of insurances; our products.
8: Presenting an Insurance Product
Contents: USP; features and benefits; handling questions.
Workshop 9 + 10: Sales and Marketing
9: Products and Target Groups
Contents: briefing agencies; discussing target groups and marketing strategies; brochures.
10: Sales Talk
Contents: presenting products and services; negotiating and closing deals.